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Integrating Open Innovation Business Practices into Licensing-out Strategies

November 2011
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By James D. Baker, Lee A. Johnson, Emma Macfarlane PhD, Trevor Newton & Daniel R. Polonenko

The term "Open Innovation" has gained considerable use in technology transfer circles during the last decade. However, practical understanding of what open innovation actually means and how it can be applied to facilitate technology commercialization is often confused with "open source". Each term describes a distinct business model for commercializing technologies, and both are often used in comparison to "closed innovation" business models. Open innovation business models provide unique opportunities for institutional technology transfer offices and businesses to engage each other far beyond their traditional focus on securing exclusive license deals.

This seminar discusses:

(i)  how businesses are adopting "open innovation" practices

(ii)  how to increase the value of institutional IP in "open innovation" approaches to commercializing IP

(iii) tips to employ and traps to avoid in taking an open innovation approach to licensing

Click here to download the presentation.

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