Recently, Gowlings' Franchise and Distribution National Practice Group commissioned a national survey to uncover information regarding the motivations of franchisees to invest in a franchise. The study uncovered the attitudes and behaviours pertaining to the following:

• Motivations for purchasing a franchise
• Characteristics of franchisees
• How to target potential franchisees
• Typical challenges faced in the search for a franchise
• The decision making process for purchasing a franchise
• Primary sources of information for evaluating the offering

To view the document that has been prepared as a synopsis of the survey details and will provide you with insights into today's Franchising marketplace, click here.

To view the survey details, click here.

To view full results of the survey, click here.

To view the practice overview, click here.