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The distribution of content and delivery thereof is changing substantially. Content is now anything you can put onto your web page, communicate through social media, place in an ad, include in a publication or communicate to your customers.


Gowlings has created a group specifically focused on addressing the new challenges of developing and distributing content. Whether you are a product producer, a service provider or financier, Gowlings offers a full-service platform to manage your content’s life cycle.

Gowlings’ C2D Group is a single legal resource dedicated to helping clients address all of the steps in the creation, commercialization, exploitation and delivery of content to the consumer through modern and innovative communications platforms.

The C2D Group examines and clarifies content rights and their owners and facilitates all aspects of transactions relating to content rights.

A trusted legal adviser, Gowlings has proven expertise in entertainment, intellectual property, advertising and business law to see you through every stage of the content life cycle.


On behalf of our clients, we manage all stages of:

  • Negotiating, clearing, securing and protecting rights for all types of content including music, videos, games, text and software applications
  • Drafting agreements for the delivery of content via the Internet, mobile devices and traditional media
  • Providing in-depth advice on advertising and marketing law and related regulatory issues
  • Advising on social media, social networking, privacy, data management and security issues
  • Negotiating joint ventures, distributor and reseller agreements, co-investor arrangements, partnerships and other counterparty arrangements
  • Providing legal support to the capital market sector, including angel investors, venture capital funds, investment dealers and financial institutions
  • Negotiating, drafting and closing on all levels of M&A transactions and providing due diligence for all transaction events — from basic business to sophisticated intellectual property analysis
  • Securing patent,  trade-mark and copyright protections and assessing freedom to operate in light of third party rights
  • Advising on employee relations and division of creative rights

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