WHAT WE DO

The rise of digital marketing and social media is driving the unprecedented formation of virtual communities that transcend borders and legal jurisdictions. Savvy advertisers and marketers are wasting little time as they look to capitalize on this expansive new market. But this shifting and complex world is not without its challenges. From the introduction of new platforms to the seemingly endless updates to existing platform policies, this fast-paced and ever-changing world is littered with legal landmines.

Our expertise includes:

• Strategies for introducing or expanding marketing programs across the social media sphere
• Intricate and targeted programs such as contests and promotional campaigns over a wide array of social media platforms
• The implementation of tailored internal (employment) and external (moderation and posting) policies and guidelines
• Strategies for protecting privacy, intellectual property and other rights in the social media space
• Public relations strategies to manage what people are saying about your brand or product or, conversely, reputational damage control

With a unique combination of youthful technological know-how and industry-leading expertise, Gowlings’ Social Media group works closely with our clients across a range of industries to help them understand and harness the power of digital marketing and social media.